Oxala Travel: The world is calling you.
Oxala Travel simplifies trip planning with city guides, personalized recommendations, and a Pinterest-like board for saving destinations. However, poor usability, lack of onboarding, and low engagement prevent it from meeting user needs and business goals. To enhance satisfaction, efficiency, and traffic, a Design Thinking-based redesign will improve navigation, optimize user flow, and create a more intuitive, engaging experience that drives higher visitor retention and interaction.
Client
Oxala Travel: The world is calling you.
DELIVERABLES
Year
2022
Role
Communication & Marketing Manager