Sport Travel: The best of both worlds.
Sport Travel is an organization that combines the best of two worlds: sports and travel. They handle all logistics for sports teams competing globally. The goal was to create a brand that reflects both aspects, which led to the creation of this logo. Logo Design The logo captures the essence of both sports and travel, blending dynamic movement with a sense of global reach. It symbolizes the seamless connection between athleticism and exploration, creating a strong, professional identity for the brand. Color Palette • Vibrant Green: Represents energy, growth, and the dynamic nature of sports. • Gray: Conveys professionalism and balance, grounding the design. • Blue: Symbolizes the global aspect of travel and trustworthiness. • White: Adds clarity, simplicity, and a sense of openness. The color palette and logo design come together to express the fusion of sport and travel, creating a modern, energetic, and globally-minded brand identity.
Client
Sport Travel
DELIVERABLES
Year
2023
Role
Communication & Marketing Manager